PRIVACY POLICY

1. Information We Collect

Shopping List Data

Your shopping lists, items, store locations, aisle information, and shopping history are stored securely in our database. This data is essential for the app's core functionality—organizing and optimizing your shopping routes.

Account Information

We collect basic account information including:

• Email address (for account creation and login)
• Username or display name
• Account preferences and settings
• Device information and operating system

Usage Analytics

To improve our app, we collect anonymous usage data such as:

• App features used and frequency of use
• Shopping trip duration and completion rates
• General performance metrics and crash reports
• Aggregate statistics about store layouts and item locations

Location Data (Optional)

With your explicit permission, we may collect location data to automatically detect which store you're shopping at. You can disable location access at any time in your device settings. Location data is only used to enhance your shopping experience and is not shared with third parties.

2. How We Use Your Information

We use the information we collect to:

• Provide Core Services: Enable shopping list creation, organization, and route optimization
• Learn Store Layouts: Build and maintain store-specific aisle mappings to sort your lists automatically
• Improve the App: Analyze usage patterns to enhance features and fix bugs
• Customer Support: Respond to your questions and resolve technical issues
• Communicate: Send important updates about the app, your subscription, or new features (you can opt out of promotional emails)

3. Data Storage and Security

Your data is stored securely using industry-standard encryption and security measures:

• Encryption: Data is encrypted both in transit (using TLS/SSL) and at rest in our secure databases
• Secure Infrastructure: We use trusted cloud service providers with robust security protocols
• Access Controls: Only authorized personnel have access to systems, and access is logged and monitored
• Regular Audits: We conduct security audits and updates to protect against vulnerabilities
• Local Storage: Some data may be cached locally on your device for offline functionality

While we implement strong security measures, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but take all reasonable precautions to protect your data.

4. Third-Party Services

Payment Processing

We do not store your payment information. All payments are processed securely through the Apple App Store or Google Play Store. We only receive notification of your subscription status (active, expired, or cancelled). Please review the privacy policies of Apple and Google for information about how they handle your payment data.

Analytics and Performance

We use privacy-focused analytics tools to understand app usage and performance. These services collect anonymous, aggregated data that cannot identify individual users. We do not share personally identifiable information with analytics providers.

Cloud Services

We use reputable cloud infrastructure providers to host our services. These providers have their own privacy policies and security measures that comply with industry standards.

5. Data Sharing and Disclosure

We do not share your personal shopping data with third parties except in the following limited circumstances:

• With Your Consent: If you explicitly authorize us to share data
• Service Providers: Trusted vendors who help us operate the app (hosting, analytics, customer support) under strict confidentiality agreements
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred (you will be notified)
• Safety and Security: To protect the rights, property, or safety of AisleRush, our users, or the public

We will never sell your shopping lists, personal information, or usage data to advertisers or data brokers.

6. Your Rights and Control

You have complete control over your data. You can:

• Access Your Data: View all shopping lists, items, and account information within the app
• Modify Your Data: Edit or update your lists, items, store preferences, and account details at any time
• Delete Your Data: Remove individual items, lists, or your entire account and all associated data
• Export Your Data: Request a copy of your data in a portable format
• Opt-Out of Communications: Unsubscribe from promotional emails while still receiving important account notifications
• Disable Location Services: Turn off location access in your device settings
• Withdraw Consent: Contact us to withdraw consent for data processing

To exercise any of these rights, access your account settings in the app or contact us using the information below.

7. Data Retention

We retain your personal data only as long as necessary to provide our services and fulfill the purposes described in this policy:

• Active account data is retained while your account is active
• When you delete your account, we permanently delete your personal data within 30 days
• Some anonymized, aggregated data may be retained for analytics and improvement purposes
• We may retain certain data longer if required by law or for legitimate business purposes (e.g., resolving disputes)

8. Children's Privacy

AisleRush is available for users of all ages. If you are a parent or guardian of a child under 18 using AisleRush, you are responsible for monitoring your child's use of the app and ensuring their data privacy. We encourage parents to be involved in their children's online activities.

For users under 13, we comply with the Children's Online Privacy Protection Act (COPPA). We collect only the minimum information necessary to provide the service (shopping lists and basic account information). Parents can review, modify, or delete their child's information by contacting us.

If you are a parent or guardian and have concerns about your child's data, please contact us at jani.gorse@gmail.com.

9. International Users

AisleRush is operated from the United States. If you are accessing the app from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using AisleRush, you consent to the transfer of your information to the United States.

10. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by us
• Right to opt-out of the sale of personal information (note: we do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

To exercise these rights, please contact us using the information below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

• We will update the "Last Updated" date at the top of this policy
• We will notify you through the app or via email for material changes
• Continued use of the app after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

12. Cookies and Tracking Technologies

Our mobile app does not use cookies. However, our website may use cookies and similar tracking technologies for analytics and to improve your browsing experience. You can control cookie settings through your browser preferences.